# DIRECTV for Your Bar or Restaurant

Bar owners, have you ever thought about getting DIRECTV for your business? It’s a great idea, and even better if you follow through with it. Your patrons will enjoy all the great programming DIRECTV has to offer, including college and pro sports, and you’ll earn more revenue because of it. How? We’ll break it down for you by reaching out to the experts. Needless to say, it’s a good idea for bar owners to feature DIRECTV in their establishments.

## When it Comes to DIRECTV…

… We turn to Signal Connect, a division of Solid Signal. Signal Connect is an AT&T Preferred Dealer that specializes commercial DIRECTV equipment and activations. To talk about DIRECTV for bars and restaurants, we reached out to Mike Kochenderfer, Signal Connect inside sales manager. He said, “DIRECTV is a great marketing tool for nearly any bar owner because it appeals to the reasons a lot of people go to these establishments. It’s a win-win for bar owners and their patrons!”

## Why DIRECTV for Your Bar or Restaurant?

Two simple words answer this question: beer math. That’s what Mike and the Signal Connect team calls the formula that shows how DIRECTV can increase your profits. He explained, “When you have DIRECTV, people will stay at your bar longer and order more food and drinks when they’re watching the game. This means more revenue for you.”

Here’s a closer look at the beer math formula using some general numbers for illustrative purposes:

• ##### Average number of customers per day with sports: 100

Mike uses these numbers break down what you could be earning with DIRECTV. “Without it, you’ll earn about \$450/day (based upon 0.75 hours x \$20/hour x 30 customers),” he stated. “With DIRECTV and a sports package, you can earn \$8,000 on a game day (based on four hours x \$20/hour x 100 customers).” With the annual investment of \$2,314 for DIRECTV and NFL Sunday Ticket, you can increase game day sales by \$7,550, from \$450 to \$8,000. (Every bar’s results will differ.)

## DIRECTV, Sports, and the American Bar Patron

If you’re going to get DIRECTV in your bar, Mike recommends getting at least one sports packages. He explained, “People like to get out of the house to watch the big game. If your bar doesn’t have it on, these folks will take their business somewhere else.” That’s why it makes sense to have at least one of these sports viewing packages with your DIRECTV account:

• ##### NBA LEAGUE PASS: Want to attract hoops fans? This is what you need.

Each of these DIRECTV viewing packages delivers the most televised games to your business. In most cases, your patrons can choose between home and away broadcasts of every team in the league. They also can enjoy a variety of sports-related programming offered by these packages. DIRECTV also offers plenty of college sports viewing options, too. “This is great if your customers follow a popular college team,” Mike added.