Wow, it was only about a year ago that I wrote Article #5,000. And here I am again. This is the 6,000th article currently published at The Solid Signal Blog. It’s also roughly the 2,500th since we moved to a new blogging platform in early 2018. And it’s also about the 10,000th article I’ve written. Confused yet?
Mo’ visitors, mo’ problems
The Solid Signal Blog started out modestly. Back in 2007 we had a habit of publishing about 1 article a month. Back then everyone was saying “you have to have a company blog.” But, no one was talking about how you do that or who’s going to do it. We tried, but by 2011 it was clear things weren’t working out. We put the blog on hold for a while to decide what to do.
In early 2012, I decided to focus full-time on social media and “content marketing” efforts. You might not know the term “content marketing” but it refers to doing exactly what I’m doing. It’s about generating new content that might be a little off-topic but raises interest in a company.
It took about ten months before The Solid Signal Blog, newly revamped on a then-state-of-the-art platform, started to take off. And when it took off, man did it take off. Since those early days we’ve improved our reach so that now, about 200,000 people a month come to The Solid Signal Blog for the news, tutorials, and information they want. A similar number go to our YouTube channel. It’s been just as successful as our blog.
Because of increasing server load, we’ve changed platforms twice since 2012. The first, in 2018, meant that a lot of older and obsolete content didn’t make the cut. About 4,000 articles only live on as part of backups now. At some point I may bring them back just for historical sake, but it’s a pretty time-consuming process.
The second change, only 11 months later, came because of the runaway success of our new platform. We’re now capable of handling over 500,000 visitors a month, and it will be even easier to add capacity if we need it.
And now we’re back to 6k.
The Solid Signal Blog is a better resource than ever for people looking for help with their digital lives. It’s a great place to learn about new products and keep up with the latest trends in tech. Our blog also has articles that will keep you thinking and laughing. After all, life isn’t all about work.
In the past eight years we’ve accumulated a stable of dozens of guest bloggers, including the prolific Jake Buckler and the incredibly technical Phil Karras. The success of this blog wouldn’t have been possible without them and I hope they both know how grateful I am, even though I do pick on Buckler a lot.
Here’s to the next thousand articles!
Stuart Sweet, Editor-in-Chief