Can commercial customers get DIRECTV NOW?

DIRECTV NOW is a great choice for cost-conscious consumers but it’s really not designed for commercial use. In fact, there is no option for using DIRECTV NOW in a commercial setting.

So look, I’m not saying you couldn’t get an AppleTV or other streaming box and hook it up to a TV in your bar, restaurant or shop. I’m just saying that it’s basically the same thing as bringing in a DIRECTV receiver from home and we all know that’s a bad idea. 

Blame those content providers because as any bar owner will tell you, the rules are different for shows you’re going to broadcast into a public space. The licensing is all different and in many cases it’s more costly. You know how every sports program and every movie has a disclaimer saying it’s for “private, noncommercial use only?” That’s what I’m talking about. It’s literally something you can get sued for doing, and it would be pretty easy for the other guys to win because they can use basic internet tools to determine where you are.

For now, there isn’t a good streaming solution for public spaces, so if you’re interested in getting the best television experience, check out or call us at 877.312.4547 and we’ll custom-build a solution for you that is not only super-awesome, it’s super-legal.

About the Author

Stuart Sweet
Stuart Sweet is the editor-in-chief of The Solid Signal Blog and a "master plumber" at Signal Group, LLC. He is the author of over 6,000 articles and longform tutorials including many posted here. Reach him by clicking on "Contact the Editor" at the bottom of this page.